Easy Rider

“Four wheels move the body, two wheels move the soul”: the motorbike is not simply a popular myth, but a genuine state of existence. A way of life that brings together everyone on the planet, men for sure, some women too. The motorbike – its style, speed, performance – has fueled a number of myths: travel, the quest for freedom, loneliness in the vast landscape. Understanding the engine, learning to listen to it, sooth it, heal it. The esthetics of the motorcycle meets the world of higher culture, which is only apparently distant: literature, cinema, visual arts, photography. And then again: fashion, design, social culture. 

Through the display of historic models, that have become staples in our collective imagination, the exhibit presents a series of episodes in the extraordinary story of a legend: “The motorbike and Italy” (Guzzi, Ducati, Gilera, Laverda); “The journey” (Harley Davidson, Norton, BMW, Honda); “African trails and the Paris-Dakar myth” (Yamaha, KTM…); “Japan and technology” (Suzuki, Honda, Kawasaki, Yamaha).

Exhibition produced by: Arthemisia and Consorzio Residenze Reali Sabaude

Curated by Luca Beatrice, Arnaldo Colasanti, Stefano Fassone

Under the patronage of the City of Turin​